AMS unveils refreshed brand identity

SECTOR UPDATE - AMS

AMS has unveiled a refreshed brand identity that reflects the business it has become: a modern New Zealand workforce technology partner helping organisations solve some of the country's most complex workforce challenges.

The refreshed identity introduces a clearer, more contemporary brand while reinforcing what has always set AMS apart: deep local expertise, practical workforce technology, and a long-term commitment to organisations operating in high stakes environments.

Rather than simply modernising its visual identity, the refresh brings greater clarity to how AMS communicates its purpose and the value it delivers.

"We've grown significantly over the years, and this new brand better represents who we are today and where we're heading tomorrow." said Ben Barlow, CEO, AMS (Workforce Management).

The refreshed identity has been introduced across AMS's website, digital channels and customer communications.

Source: AMS media release

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