Webtools and Green Cross Health Deliver Digital Infrastructure for the Future of Community Pharmacy

SECTOR UPDATE - Centrik

Partnership supports expanded pharmacy services, connecting medications, service bookings, rewards, and patient engagement through the Centrik platform.

Building on a longstanding partnership, Webtools and Green Cross Health are expanding their digital health collaboration into community pharmacy through a connected digital platform supporting pharmacy services, medications, and patient engagement across the Unichem and Life Pharmacy network.

The partnership comes as community pharmacy takes on an expanded role in healthcare delivery, following recent Government investment in pharmacist-led services and the establishment of the Extended Pharmacy Services Fund to improve access to care through pharmacies nationwide.

Representing more than 300 pharmacies across New Zealand, Green Cross Health pharmacists dispense more than 36 million prescription items annually and provide a growing range of health and wellness services in communities throughout the country.

Available across web, iOS, and Android, and powered by the Centrik platform, the Unichem and Life Pharmacy app enables customers to access healthcare services, manage medications, request prescription repeats, receive notifications, and engage with the Living Rewards loyalty programme through a single digital experience.

With more than two million Living Rewards members, the platform brings together pharmacy services, medications, rewards, and customer engagement through a single digital front door. Pharmacy medication connections continue to be rolled out across the network as participating pharmacies are onboarded.

The platform supports Green Cross Health’s Care + Advice Health Hub strategy by making it easier for customers to discover and access care, while providing pharmacies with the digital tools needed to manage appointments, communications, service delivery, and patient engagement.

Racheal Newfield, Chief Executive Officer of Green Cross Health, said:

“Community pharmacy is playing an increasingly important role in how healthcare is delivered in New Zealand. As pharmacists take on a broader role in supporting patients and delivering funded services, it’s important that we make those services easy to access and easy to navigate.”

“Digital is now a critical part of that experience. Whether it’s booking a service, managing medications, or connecting with your local pharmacy, our focus is on making healthcare simpler and more accessible for the people we serve.”

The Centrik platform already supports more than 200 pharmacy locations across New Zealand and has facilitated more than 70,000 healthcare appointments. More than 11,000 pharmacy app users have been onboarded since launch, demonstrating growing demand for digital access to pharmacy services.

Al Duncan, Chief Growth Officer of Webtools, said:

“We’re excited to be partnering with Green Cross Health to help build the digital foundations for the next generation of pharmacy services.”

“Our vision for Centrik has always been to provide patients with a single digital front door to their healthcare. Whether that’s pharmacy, general practice, or community care, the experience should feel connected and seamless.”

“With more than two million Living Rewards members and over 200 pharmacy locations already supported through the platform, we’re seeing that vision begin to reach real scale.”

The partnership represents a significant expansion of the Centrik platform beyond general practice and demonstrates how connected digital experiences can support healthcare delivery across pharmacy, primary care, and community health settings.

As community pharmacy continues to evolve, Webtools and Green Cross Health believe digital infrastructure will play an increasingly important role in improving access to care, supporting service delivery, and creating a more connected healthcare experience for New Zealanders.

Source: Centrik media release

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